Do you want to add content upgrades in WordPress to help grow your email list?
Content upgrades are specific perk content that your compendiums can get by subscribing up for your email list.
In this composition, we โll show you how to add content upgrades in WordPress and grow your email list.
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What is a Content Upgrade? how to add content upgrades in WordPress and grow your email list?
Content upgrades are where you offer your compendiums exclusive perk content for subscribing up to your Email list. This fresh decoration content offered for completing an action is also known as a content fix.
What are some content upgrade ideas?
- eBooks
- Checklists
- Excel Worksheets
- Downloadable PDF version of your blog post
- Exclusive video interview related to the post
- Bonus how-toโs for the article
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Basicallyย content upgradesย have to be highly relevant to the post youโre offering it on.
For illustration, on a post about content upgrades, we should offer a content upgrade canon because compendiums of this post will find that largely useful.
Mortal psychology plays an important part in the effectiveness of content upgrades.
The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.
For content upgrades, it works because addicts initiate it by clicking on a link or an image. This makes them more likely to complete the task by finishing the sign-up.
Sounds too good to be true, right?
. For illustration, on a post about content upgrades, we should offer a content upgrade canon because compendiums of this post will find that largely useful.
Mortal psychology plays an important part in the effectiveness of content upgrades.
The psychology principle known as Zeigarnik Effect states that people are most likely to complete a task if they initiate it themselves.
For content upgrades, it works because addicts initiate it by clicking on a link or an image. This makes them more likely to complete the task by finishing the sign-up.
Sounds too good to be true, right?
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See these stats from Syedโs website comparing a regular popup and aย MonsterLinksโขย content upgrade.

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The general popup was running across the point and was seen by near druggies, out of which 744 inked up.
On the other hand, the targeted MonsterLink โข was placed on a single runner. It was viewed by 270 people and 74 druggies inked up. Thatโs an insane conversion all from a single runner without running any split- tests!
Now that you know what a content upgrade is, letโs see how you can use it on your own website to get further dispatch subscribers.
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How to Add Content Upgrades in WordPress?
The easiest way to add content upgrades to WordPress is usingย OptinMonster. Itโs one of theย best WordPress lead generation pluginsย in the market used by over 1.2 million sites.
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It allows you to add beautiful opt in forms like lightbox popups, scroll-triggered slide-in forms, floating bars, sidebar optins, below the content forms, and more.
It is super fast and works beautifully with WordPress powered websites.
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Note:ย I am startedย OptinMonsterย to use on Wehavedigialtool, andย we increased our email subscribers by 600%.
Adding content upgrades is a breeze with theย MonsterLinksโข featureย in OptinMonster.
If you donโt have an email list, then check out our guide onย why you should start building your email list right away.
Step 1: Setting up OptinMonster
First you will need to install and activate theย OptinMonsterย plugin on your WordPress site.
This plugin acts as a connector between yourย WordPress websiteย and OptinMonster.
Upon activation, click on OptinMonster menu item in your WordPress admin bar.
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Now youโll need to connect your site to OptinMonster by clicking โLaunch the Setup Wizardโ.
Next, youโll be prompted to connect to an existing account, or claim your free account.
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Once youโve finished going through the setup wizard your WordPress site will be connected to OptinMonster.
You can navigate toย OptinMonster ยป Settingsย to double check that youโre connected.
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Step 2: Create a New Popup Optin
Once you are successfully connected, navigate toย OptinMonster ยป Campaigns.
Then click the โAdd Newโ button to create a new campaign.
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After that, youโll need to select the Campaign Type, in this case itโs โPopupโ.
Then, you can choose a popup template.
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Just hover over the template you like and click โUse Templateโ.
This will be the foundation for your popup design.
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Once youโve done that enter your campaign name in the โCreate Campaignโ popup and click โStart Buildingโ.
The name of your campaign is to help you remember, it wonโt appear in your design.
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This will open up the OptinMonster app where you can completely customize the appearance of your popup.
You can change nearly every part of your design including your background and fountain colors, textbook, subscribe button, and more.
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After youโre happy with your design click on the โDisplay Rulesโ tab.
This is where weโll set your content upgrade display options.
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First, we โll set the conditions for when the popup will appear. To do this click typeโMonsterLinkโinto theโSearch Display Rulesโ quest bar.
Also, click onโMonsterLink โข (On Click)โto add the rule. After that, clickโ Coming Stepโ.
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You can leave the dereliction options on the coming screen. But, feel free to add an vitality effect or sound effect to the popup. Once you โre finished clickโ Coming Stepโ.
On theโSummaryโ runner you โll need to click theโCopy MonsterLink โข Codeโ.
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Now you need to open a plain textbook editor like Notepad and bury the law you copied. Youโll need this law latterly.
After that navigate to theโPublishโ tab and switch theโPublish Statusโfrom Draft to Publish. Also, you can clickโ Saveโand exit the screen.
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Step 3: Enable MonsterLinkโข Optin on Your Site
Once you exit the form builder screen, it โll take you to theโWordPress Affair Settingsโ screen.
Then you can set which runners and posts you want MonsterLink โข to work on. You can leave the dereliction settings. But, make sure the status is changed to Published under theโVisibility & Statusโbox.
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If you do make any changes, make sure you click โSave Changesโ
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Step 4: Add Your Monster Link in a WordPress Post or Page
Adding your MonsterLink โข in WordPress is veritably simple.
Simply edit the post or runner where you want to display MonsterLink.
On the post edit screen, switch to the textbook editor and bury the MonsterLink โข law you copied before.
Itโll look like this
<a href=โhttps://app.monstercampaigns.com/c/your-code/โ target=โ_blankโ rel=โnoopener noreferrerโ>Subscribe Now!</a>
This code will show plain link to the users however it wonโt really stand out.
So how do you make it stand out? You can add a box around it like this:
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< p style = "background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;" > ย
< strong >Exclusive Bonus:</ strong > < a href = "https://app.monstercampaigns.com/c/your-code/โ target=" _blank" rel = "noopener noreferrer" >Download The Blog Post Checklist</ a > to use before you hit publish. ย
</ p > |
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You can also create aย shortcodeย to make the box styling easy in the future.
Simply add this code in your themeโs functions.php file, in aย site-specific plugin, or by using theย code snippets plugin:
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function wpb_make_yellowbox( $atts , $content = null) { ย ย ย return '<p style="background: none repeat scroll 0 0 #fffecf; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 13px;">' . do_shortcode( $content ) . '</p>' ; } add_shortcode( 'yellowbox' , 'wpb_make_yellowbox' ); |
You can now add your content upgrade link in your WordPress posts using the shortcode like this:
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[yellowbox] ย
<strong>Exclusive Bonus:</strong> <a href= "https://app.monstercampaigns.com/c/your-code/โ target=" _blank " rel=" noopener noreferrer">Download The Blog Post Checklist</a> to use before you hit publish. ย
[/yellowbox] |
You can also show the link with an image. This way you can make it much more prominent and attractive.
Here is how you can add the image with MonsterLinkโข in WordPress.
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< a href = "https://app.monstercampaigns.com/c/your-code/โ target=" _blank" rel = "noopener noreferrer" >< img src = "http://example.com/wp-content/uploads/2021/03/ebookdownload.png" alt = "ebook download" /></ a > |
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Step 5: Delivering the Content Upgrade in WordPress
Now we need to take a look at how to deliver the content upgrade that we promised to the stoner.
Your content upgrade could be anything. You can use PDF, videotape, audio, or any other kind of content.
Once druggies enter their dispatch address, you can give them the promised content upgrade. There are multiple ways to do this
Show Download Link as Success Message
You can show a download link as a success communication inside your popup.
Edit your option in the OptinMonster form builder and click on theโSuccessโ tab.
Also, edit your success communication textbook and include a URL to your downloadable content upgrade.
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Redirect to Thank You or Download Page
You can also deflect druggies to a thank you runner that has the link to download the train. To do this you โll need to be on theโSuccessโ tab.
Next, we โll add a button that saysโDownload Nowโ.
After that clickโActionโand electโ Deflect to a URLโfrom the drop-down list.
Also, enter the URL in theโ Deflect URLโbox.
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Make sure you click โSaveโ to save any changes youโve made so far.
Send as an Email
Utmost Email marketing software providers offer autoresponder features where you can shoot welcome emails to new druggies. You can use it to shoot the download link to the stoner.
Youโll have to check your dispatch service providerโs attestation section for instructions on how to do this. OptinMonster offers a wide range of integrations with the most popular dispatch marketing tools.
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Conclusion
Content upgrades arenโt as popular as they formerly were. But, theyโre still an extremely effective way to induce leads and grow your dispatch list.
Brian Dean from Backlinko, Bryan Harris from Videofruit, Neil Patel from QuickSprout, Pat Flynn from SPI, and of course our own Syed Balkhi have seen phenomenal results from using content upgrades.
Still, also you should surely try out content upgrades If youโre serious about growing your dispatch list. Itโll take you anywhere from 30 twinkles to1.5 hours to make and add a content upgrade to your post, but itโs completely worth it.
We hope this article helped you add content upgrades in WordPress to grow your email list. You may also want to take a look at our guide onย how to build an email list in WordPressย and our list ofย 17 ways to grow your email list faster.
If you liked this article, then please subscribe to ourย YouTube Channel for WordPress video tutorials. You can also find us onย Instagramย andย Facebook.