Are you wondering which marketing data you should be tracking on your WordPress website?
After launching a website, most small business owners rely on their best guesses to make important marketing decisions. Not only does that add huge risk, but it also significantly slows down growth.
In this guide, we will share the top website marketing data you must track on every WordPress site, so you can make data-driven decisions to grow your business.
Why Do You Need to Track Marketing Data in WordPress?
We believe it’s easy to double your traffic and sales when you know exactly how people find and use your website. Most business owners do not realize how easy it is to track important marketing metrics on your WordPress site.
For example, with a few clicks, you can find out who your visitors are, where they are coming from, and what they do on your website. You can learn which of your articles are getting more visits and which pages on your site are not getting any views.
If you run an online store, then you can see what’s your website conversion rate, which page drives the most sales, what are your top referral sources, and more.
You can use all this marketing data to make informed business decisions and grow your business with confidence.
That said, let’s take a look at the top website marketing stats that you must track on every WordPress site. You can click the links below to quickly jump to any section you’re interested in:
1. Set Up Google Analytics in WordPress
The best way to track marketing data on your WordPress website is by using Google Analytics. It is the most popular website analytics software in the world and is loved by businesses, bloggers, and marketers because it provides a treasure trove of information.
For example, you can use Google Analytics to learn:
Google Analytics is an essential tool in our own business. However, you’ll need to add a tracking code to your website, which requires editing code. This can be tricky for beginners, and the slightest mistake can mess up your tracking.
An easier way of setting up Google Analytics is using MonsterInsights. It is the best WordPress Analytics plugin and helps you set up advanced tracking in WordPress without editing code.
See our step-by-step tutorial on how to install Google Analytics in WordPress.
2. Track Outbound Links Using Google Analytics
Any link that takes users away from your website is called an outbound link. If you use affiliate marketing to make money from your website, then those outbound links are also known as affiliate links.
Tracking these outbound links help you see how much traffic you are sending to other sites, and you can use this data to build stronger partnerships with those sites.
As a blogger, you can see which affiliate links are clicked more often by your visitors. This information can help you make a proper affiliate marketing strategy and boost your referral earnings.
The easiest way to track affiliate links in WordPress is by using MonsterInsights. It tracks outbound links and affiliate links on your site out of the box.
You also get easy-to-understand reports inside your WordPress dashboard, including your top affiliate and outbound links.