How to Use the SEO Writing Assistant in WordPress to Improve SEO

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Many of our readers ask us about how to write better content for SEO? Do some ask whether they should focus on Yoast SEO green light or not?

Well when it comes to SEO content optimization, we don’t focus on Yoast SEO’s score. Instead, we use a different SEO writing assistant.

This helps us optimize our content for SEO, so we can rank higher in search engines.

In this article, we will show you how to use the SEO Writing Assistant in WordPress to improve SEO and create better content on your website.


SEO writing
SEO writing


What is SEO Writing Assistant?

SEO Writing Assistant is a content optimization tool created by SEMRush, one of the best SEO tools on the market.

It allows you to check your content in real-time for SEO suggestions and improve the overall SEO score of your content.

Here is how it works.

  • Enter your focus keywords to generate content templates based on the top-10 results for that phrase
  • Instantly get semantically related keywords to include in your article
  • Improve your content with a readability score based on rival results
  • Optimize your article headline for SEO
  • Adjust article-length based on the average length of top results
  • Check for plagiarism without leaving your website
  • Check content tone to make it sound more natural and casual

It is an extremely useful tool and can help you improve the SEO as well as writing style across your website.

If you manage a multi-author site, then it allows authors to follow the same SEO best practices across all content.

Having said that, now let’s take a look at how to use the SEO Writing Assistant to improve SEO and get more search traffic to your website.


Setting up SEMRush’s SEO Writing Assistant in WordPress

The first thing you need to do is visit the SEMRush SEO Writing Assistant website and click on the ‘Create new template’ button.


Create new template


You will be now asked to log in or register for a free account.SEMRush offers a basic free account with just 1 free content recommendation. you’ll get to check-in or upgrade for a paid SEMRush subscription to urge all features (this is completely worth it).


Register for a free account


Next, you’ll be asked to provide an email address and enter a password. After that, you will see a screen where you can enter the focus keywords to create an SEO template.


Creating SEO content template for an article


Your focus keyword is essentially the keyword you’d wish to rank #1 for with this particular blog post or page. Once you enter the main target keyword, SEMRush will generate your SEO content template. You can also do that right inside your WordPress dashboard.

You simply need to connect the SEO Writing Assistant tool to your WordPress site.

First, you’ll need to install and activate the SEMRush SEO Writing Assistant plugin on your WordPress site. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to edit an article that you want to optimize for SEO. On the post edit screen, scroll down and you’ll see the new SEMRush SEO Writing Assistant section below the content editor.


Connect WordPress to your SEMRush account


It will show you basic readability and SEO score. To get the complete picture, you would like to click on the login button and check in to your SEMRush account.

Once signed in, you’ll be asked to offer permission. Click on the ‘Approve’ button to continue.


Give permission seo-writing-assistant


Now that you have connected the plugin to your SEMRush account, let’s generate SEO recommendations for our article.


Generate SEO recommendations


If you had entered the focus keywords before, then you’ll see them listed as suggestions. Otherwise, click on the ‘Create new recommendations’ button to continue.


Add keyword suggestions


Simply enter the focus keywords and click on the ‘Get recommendations’ button. Need help finding the right keywords? See our beginner’s guide on how to do keyword research for your WordPress site.

SEMRush will now check the top 10 results for the given keywords to generate a list of semantically related keywords to include in your content.


LSI keyword recommendations


Keywords already included in your article will appear with a green background. you’ll plow ahead and begin adding missing keywords in your existing content where applicable or expanding your content to feature new sections when necessary.

As you write, the tool also will adjust the readability and article length scores to match the standard many top results.

Checking Tone of Voice using SEMRush SEO Writing Assistant

All SEO experts and marketers advise employing a casual tone for all of your articles. Search engines consider this conversational tone to be more engaging and useful for many audiences.

Now the matter is that sometimes it becomes harder to take care of an off-the-cuff tone throughout the article.

SEO Writing Assistant comes with a Tone of Voice checker. This AI-powered tool checks your content’s tone and gives it a score ranging from formal to casual. Most articles fall somewhere in between, so don’t worry if it says your article features a neutral tone.


Checking for tone of voice


Checking for Internal Links

Links play a crucial role in SEO and thus the SEO Writing Assistant helps you keep track of links inside your article.

It will remind you if your article doesn’t have an optimal number of internal links. it’ll also check for external links and links to your homepage.


Keep track of links in your posts


This tool comes in handy if you’ve got other authors performing on articles. Editors can quickly see if the article includes internal links to other posts on your website.


Checking Plagiarism in WordPress with SEO Writing Assistant

If you are hiring writers to contribute articles to your blog, then you’ll need to make sure that the articles they are submitting are original content.

Normally, editors and website owners use plagiarism checkers like Grammarly or Google to ascertain if a piece of writing is original. SEO Writing Assistant makes this easier with a built-in Plagiarism checker tool.


Plagiarism checker tool in SEO Writing Assistant by SEMRush


The downside is that even with the paid plans, you’ll only perform a limited number of checks. If you would like more, then you’ll buy additional checks from your subscription page on the SEMRush dashboard.

Getting a Perfect SEO Score for Your Article

As you implement suggestions provided by the SEO Writing Assistant tool, your overall score will improve as well.


Overall SEO score


The overall score bar takes under consideration all the parameters and suggestions shown by the plugin. You need to make sure that this bar turns green for better SEO rankings.

Sometimes the plugin may suggest LSI keywords that will not slot in your content. You can safely ignore them rather than stuffing them into your article.

Remember that while these SEO tools provide recommendations, you recognize your audience better than these tools. Keep your users in mind and confirm that they find your content useful and interesting.


Tracking Your SEO Performance in WordPress


Once you’ve got started using SEO Writing Assistant for a short time, you’ll want to trace how it’s affecting your website’s positions in search.

We have an in-depth guide on the way to track your website’s keyword rankings with SEMRush and other tools.

You may also want to stay an eye fixed on your top content using Google Analytics. the simplest thanks to doing that is by using MonsterInsights. It brings your Google Analytics reports in WordPress and displays them in a human-readable format.

We hope this text helped you find out how to use SEO Writing Assistant in WordPress to enhance SEO. you’ll also want to ascertain our complete WordPress SEO guide with step-by-step instructions for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Instagram and Facebook.

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