Do you want to check if your WordPress posts are ranking for the right keywords? Most beginners manually check rankings for their articles by typing keywords in Google. This does not give you an accurate idea of where your articles stand for the target keyword. In this article, we will show you how to easily check if your WordPress blog posts are ranking for the right keywords.
How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords
Why Check Keyword Rankings for Your WordPress Posts?
If you follow our complete WordPress SEO guide, then you will find out the way to optimize each article on your website for specific keywords. This helps you get more traffic to your website.
Most beginners simply search on Google to determine if their posts are appearing for those keywords. Even then, they typically only check the first page or probably the second page at the simplest.
The issue is that sometimes your article might be ranking way below the first two pages or worst it’s getting to not even be ranking for the keyword that you simply want.
If you believe in manually checking your keyword rankings, then you’re missing out on useful information that you simply can use to enhance your SEO rankings and increasing traffic.
That being said, let’s take a look at the thanks to properly check keyword rankings for your WordPress blog posts.
SEMRush is one of the best SEO and Keyword research tool on the market. It is a comprehensive SEO suite with all the useful tools you’ll need.
It comes with a powerful organic research tool that can show keyword rankings for any domain name. You don’t need to type in URLs for individual articles. It will automatically fetch results for all URLs of that domain name.
Simply enter the name you would like to seem up and SEMRush will get plenty of data. After that, click on the organic research tab to look at the complete list of all keywords your website is ranking for.
You can sort the results by position, URL, traffic, and more. You can also export the results to a CSV file and research offline using your favorite spreadsheet program.
You can also track specific keywords with SEMRush, and that they track those keywords on your dashboard, so you’ll instantly see their performance.
SEMRush can do an equivalent thing for any name which suggests you’ll enter your competitor’s name and see which keywords they’re ranking for. You will even be ready to see their paid search traffic, paid keywords, and other useful information that you simply can utilize to outrank them.
2. Google Search Console
Google Search Console (formerly Webmasters Tools) may be a set of tools offered by Google to assist webmasters to improve their website for search. See our guide on how to add your website to the Google search console.
You can see your website’s performance in search results, impressions, click-through rate, position, and more. It also allows you to submit an XML sitemap which helps Google crawl your website more intelligently.
To view your keyword positions, click on the Performance report then click on the standard position score.
Search Console will now load your reports with the average position column included. Next, you need to scroll down a bit to see the full list of keywords your site ranks for.
Next to every keyword, you’ll see what percentage clicks it gets, impressions, and position in search results.
You can sort the results by clicks, impressions, and position columns. By sorting using position, you’ll be ready to see your top-ranking keywords. As you scroll down, you’ll be ready to see keywords where your site appears deeper in search results.
You can also export this data and open it together with your favorite spreadsheet software.
Ahrefs is another popular SEO Tool among professional marketers. It comes with an easy-to-use interface and tries to form information understandable even for brand spanking new users.
Simply enter your website name within the search box, and it’ll create a neatly organized report with beautiful graphs and charts.
You will find all your keyword rankings under the organic keywords report. Next to each keyword, you’ll be able to see its search volume, keyword ranking position, keyword density, and more.
Using Keyword Rankings to Get More Traffic in WordPress
Now that you have learned how to check keyword rankings for your WordPress site, let’s talk about improving your rankings.
Analyzing which keywords need improvement
It’s important to notice that not all keywords are created equal.
For example, ranking #5 on a high traffic keyword is far better than ranking #1 for a coffee traffic keyword.
There are certain aspects to this data that you may want to consider.
For example, appearing within the #1 position might not always bring you the foremost traffic. You will see a number of your keywords ranking pretty much but not getting significant clicks or impressions.
During this research, you would possibly also find some surprise keywords that you simply didn’t know you were ranking for. If these keywords have significant impressions and search volumes, then you ought to see if you’ll make strategic changes to your content to enhance rankings for those keywords also.
Improving rankings for specific keywords
After you have decided which keywords you will be working on, you can go ahead and see which of your articles are ranking on those keywords and what you can to optimize them better.
Here are a few tips:
Keyword density: See how many times the keyword appears in your content. You can do that using the Yoast SEO plugin. Simply enter the ‘Focus Keyword’ in the SEO meta box and it will show you the analysis including the keyword density.
Outdated Information Your article are often old, not have enough content, or contains outdated information. Updating it with newer information and just improving the content can provide it an SEO boost.
Internal Linking Internal linking is once you link a piece of writing from other pages of your site. Linking to a piece of writing in other related content can provide it an SEO bump. Use your target keyword because the anchor text when linking thereto from other articles on your website.
For more details on this topic, please see our article on how to optimize your WordPress blog posts for SEO.
Learn What Your Visitors are Doing on Your Website
SEMRush and Google Search Console can help you find your keyword positions, but they can’t show you how many visitors are coming to your articles, where they are from, and what they do when they are on your website.
All of this information is crucial when planning your content strategy to rank for certain keywords.
This is where Google Analytics comes in. It shows you the number of page views for your articles, your top content, your visitor information, and more.
Google Analytics is often difficult to set up for beginners, that’s why we recommend using MonsterInsights. It is a Google Analytics plugin for WordPress which will assist you in easily install Google Analytics and see all reports inside your WordPress dashboard.
We hope this text helped you check if your WordPress posts are ranking for the proper keywords. You may also want to ascertain our guide actionable tips to drive traffic to a replacement WordPress site.