How to Create a Landing Page With WordPress

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Do you want to create a custom landing page on your WordPress site?

A landing page is a highly optimized marketing page. It helps businesses convert website visitors into customers and leads.

In this article, we’ll show you how to easily create a landing page in WordPress.

 

how to easily create a landing page in WordPress

 

Here is a quick overview of what we’ll cover in this guide.

 

What is a Landing Page? how to easily create a landing page in WordPress

A landing page may be a purpose-built page designed to extend sales or generate leads for a business.


They are widely utilized in paid marketing, email, and social media campaigns. Users coming from these sources will land on this page first, which is why it’s called a landing page.

What is the difference between the homepage and a landing page?

A homepage is your website’s front page and what users will see once they enter your name in their browser. On the opposite hand, a landing page is often a standalone page where most visitors land from paid or third-party traffic sources.


Your website’s homepage is meant for visitors to interact together with your website, explore other pages, browse products, or check in. It has more links and provides users with more choices.


On the other hand, a landing page called a “squeeze page” is built for higher conversion rates. It has fewer links and is meant for users to form a purchasing decision or give their information for future outreach.

Your website can have only one homepage, but you can create as many landing pages as you want for different campaigns. For example:

  • A landing page for your paid advertising campaigns
  • A page for subscribers coming from your email list, visitors from social media, and more
  • Users landing on a specific product or service page
  • and many more…

That being said, let’s take a look at how to create a beautiful custom landing page in WordPress without needing any CSS, HTML, or PHP know-how.

We’ve chosen the highest three solutions for creating landing pages in WordPress. These landing page builders are easy to use, optimized for speed, and affordable for little businesses. You can pick the answer that most closely fits your need.

Ready? Let’s get started with the first method.

Method 1. Creating a WordPress Landing Page using SeedProd

This method is the easiest and recommended for all users.

For this method, we’ll be using SeedProd. It is the simplest WordPress landing page plugin on the market and allows you to make any sort of landing page with no coding required. SeedProd is additionally optimized to be lightweight, fast, and SEO-friendly.

First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of the SeedProd plugin available on WordPress.org, but we will be using the Pro version since it offers more powerful features.

Upon activation, you’ll be asked to enter your license key. You can find this information under your account on the SeedProd website.

SeedProd license key

 

Next, you need to visit SeedProd » Pages page and click on the ‘Add New Landing Page’ button.

 

Create a new landing page

 

On the next screen, you’ll be asked to choose a landing page theme.

SeedProd comes with dozens of beautiful landing page templates neatly organized for different campaign types. Simply click to select a template that you want to use as a starting point.

 

Choose a page template

 

You’ll be asked to provide a title for your page and choose a URL. Choose a catchy page title and don’t forget to add your target keyword in the page URL.

 

Choose a page title and URL

 

This will load the SeedProd page builder interface. This simple drag and drop builder will show a live preview of your page to the right and a toolbar on the left.

 

SeedProd page builder interface

 

Blocks are the core design tool in SeedProd. You can use them to make any layout you would like. You can also use columns to put blocks side by side.


You can simply point and click on on any block on the page to customize it. You can also drag and drop blocks to move them up or down.

 

Editing elements in page builder

 

You can add new blocks to your page from the left column. SeedProd comes with popular landing page design elements that you simply simply can simply drag and drop anywhere on your page.


You can also change background colors, add background images, change colors and fonts to match your brand or theme.

 

SeedProd blocks

 

Plus, SeedProd comes with ‘Sections’ too. These are common design areas used by landing pages. For instance, header, hero image, call to action, testimonials, contact form, FAQs, features, footer, and more.

 

Reusable sections in SeedProd

 

SeedProd is also compatible with WooCommerce. This allows you to make product landing pages, eCommerce landing pages, promotional pages for sales, and other events.

WooCommerce blocks in SeedProd

 

WooCommerce blocks include add to cart button, checkout, featured products, products grid, and more. This enables you to create truly stunning marketing campaigns without limiting yourself to your WooCommerce theme.

Products on a landing page for eCommerce website

 

Connecting Your Landing Pages to Third-Party Tools

To create a good landing page for lead generation, you can add email list sign-up forms where users can join your newsletter or provide their contact information.

SeedProd makes it super easy to connect your landing pages to popular email marketing services like Aweber or mailpoet. Simply switch to the ‘Connect’ tab and then select your email service provider.

 

SeedProd integrations

 

 

 

Need to connect to a service not listed there? Don’t worry, SeedProd works with Zapier which acts as a bridge between SeedProd and more than 3000+ other apps on Zapier.

 

Connect Zapier

 

Saving and Publishing Your Landing Page

Once you are done editing your page you can simply click on the Save button and then choose Publish.

Publish your landing page

Publishing your landing page will make it go live on your website.

 

Landing page published

 

Using a Custom Domain for Your Landing Page

Do you have a custom domain that you simply want to use for your landing page?


This allows you to use your WordPress website to make landing pages, coming soon pages, product pages, geo-targeted ad campaigns, microsites, and more with their own domain names.


Instead of creating a WordPress multisite network or installing multiple WordPress websites, you’ll simply make a landing page and point it to your custom name.


Simply switch to the Page Settings tab then click on the ‘Custom Domain’ section.

 

Add custom domain for your landing page

 

Make sure that your WordPress hosting provider allows you to use multiple domains, and you have added the domain name to your hosting dashboard.

For more details see our article on how to add a custom domain alias for your WordPress landing page.

Method 2. Creating a Landing Page in WordPress using Beaver Builder

Beaver Builder is another popular drag & drop WordPress page builder. It allows you to easily create a landing page using ready-made templates that you simply simply can modify with simple drag and drop tools.


First, you would like to try to do is install and activate the Beaver Builder plugin. For more details, see our step-by-step guide on the way to install a WordPress plugin.


Upon activation, you would like to go to the Settings » Beaver Builder page to configure plugin settings.

Add Beaver Builder license key

Under the License tab, click on the ‘Enter License Key’ button to feature your license key. You can find this information under your account on the Beaver Builder website.


Next, you would like to go over to Pages » Add New page from the WordPress dashboard to make your first landing page.


Beaver Builder works with all top WordPress themes. Many of those themes accompany a landing page template designed to figure with page builder plugins. Typically, they’re wide layouts with no sidebar and widgets.


If your theme doesn’t have such a template, then you’ll create one on your own employing a child theme. For detailed instructions, see our guide on the way to create a full-width page in WordPress.


Select a landing page or full-width template from the ‘Page Attributes’ box up the proper column and now save your page to use the changes.

 

Select a theme template

You are now ready to make a landing page.

Click on the ‘Launch Beaver Builder’ button in the post editor to launch the builder interface.

 

Launch Beaver Builder

Beaver Builder will open with your theme’s landing page template. You need to click on the add button on the top right corner of the screen and switch to the Templates tab.

Choose page template

 

Here, you’ll find several ready-made templates to choose from. Select ‘Landing Pages’ from the group drop-down menu and then choose a template that looks close to what you have in your mind.

Once you select a template, Beaver Builder will load it in the preview window.

Point and click to edit

 

You can now point and click on any page to edit it. You can change the text, change background color or images, adjust the width and height of the rows and columns.

You can add or remove items from your template. Simply click on the add button and switch to the rows tab. You can add either single or multiple columns.

Add rows and columns

After adding a row, switch to the modules tab. Modules are elements that you can add to your landing page. Beaver builder comes with all the essential modules including text, headings, CTA buttons, video, audio, animated countdown timer, and more.

 

Add modules to your landing page template

 

Once you are satisfied with the design, you can click on the ‘Done button at the top and then save or publish your page.

Save or publish your landing page

 

You can now visit the page to view your landing page in action. Feel free to edit it again if you need to adjust, add, or remove anything.

Landing page preview

 

Method 3. Creating a Landing Page in WordPress using Divi

Divi may be a popular WordPress page builder plugin by the team behind Elegant Themes. It comes as a topic with page builder support, and you’ll also use it as a standalone page builder.

First, the thing you need to do is install and activate the Divi Builder plugin.

Note: If you are installing the Divi theme then you don’t need to install the page builder plugin. Simply follow our instructions on how to install a WordPress theme.

Upon activation, you can go to Pages » Add New page to create your landing page. On the page edit screen, click on the ‘Use Divi Builder’ button to launch the Divi page builder.

 

Launch Divi Builder

 

Next, you will see a welcome popup to familiarize yourself with the editor, you can exit it by clicking on the Start Building button.

After that, you’ll see the option to start from scratch, choose a layout, or clone a page. You need to click on the choose a layout button.

Divi layout options

 

Divi comes with dozens of ready-to-use landing page templates organized by categories. Simply click to choose a template that you want to use as a starting point.

 

Choose a template

 

On the next screen, you’ll see layout details and other templates it includes. Most layout packs will include a landing page template that you can use.

 

Apply layout

 

 

Simply click on the ‘Use this layout’ button to continue.


You may be asked to supply your Divi account username and API key. You can find this information under your account on the Elegant Themes website.


Divi would now fetch and install your selected layout from the library. After that, you’ll see a live preview of your page inside the page builder.

 

Divi visual page builder

 

You can simply point and click to select and edit elements on the screen. For text elements, you can simply place the cursor over the text you want to edit and start typing.

For other elements, you’ll see a popup appear on the screen with options to try different customizations.

 

Editing elements in Divi

 

Divi uses sections, rows, and modules to build layouts. You can add a section, row, or module by clicking on the + icon anywhere on the page.

 

Adding modules to your page

 

Each module comes with different settings that you can customize after inserting it. Divi comes with lots of advanced options for each element.

 

Editing a module

 

Once you are done editing, you can simply click on the Publish button at the bottom right corner of the screen.

Publishing your page

 

You can now click on the Exit Visual Builder button in the WordPress admin toolbar to exit the editor.

 

Exit visual page builder

 

 

The builder will now redirect you back to the live version of your landing page. You can still resume editing by clicking on the ‘Enable Visual Editor’ in the toolbar at the top.

Divi landing page preview

 

We hope this article helped you learn how to create a landing page with WordPress. You may also want to see our proven tips on driving more traffic to your WordPress site, or our comparison of the best business phone services to optimize your sales conversion.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Instagram and Facebook.

Note: To help our readers avoid choice paralysis, our article does not include all landing page builders like Elementor, Leadpages, Instapage, Unbounce, ClickFunnels, etc. The top three solutions we have picked are the best solutions for small businesses because they are easy to use, optimized for speed, and affordable for small businesses.


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