6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)

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Are you looking for the best SEO rank tracker tool for keyword tracking?

A search engine results page (SERP) tracking tool helps you track your website’s SEO position for specific keywords. It shows you changes in keyword positions and allows you to compare them with your competitors.

In this article, we’ll share our expert pick of the best SEO rank tracking tools for keyword tracking.


best SEO rank tracker tool for keyword tracking


A SERP keyword tracking tool can assist you to put your program optimization (SEO) strategy on the proper track.

You can monitor keyword rankings for various pages to ascertain what’s working in your business. If your keyword rankings are rising, and your organic traffic is increasing, then it means your SEO efforts are working.

On the opposite hand, these SERP tracking tools will immediately notify you when your keyword rankings drop.

This allows you to quickly implement a fix, so you don’t lose any sales revenue.

Another advantage of using rank tracking tools is that you simply can keep an eye fixed on your competitors. You can see which search terms they’re ranking on and find new keyword opportunities for your website.

That being said, let’s take a glance at the simplest rank tracker tools that you simply can use to grow your business.

Best seo Rank Tracker Tool For Keyword Tracking

1. SEMrush

semrush rank tracker tool


SEMrush is that the simplest rank tracker tool for monitoring your keyword rankings. It is a whole SEO toolkit and is preferred by many digital marketing professionals.

This is the tool that we use for WEhavedigital and our other companies.

With help of SEMRush’s position tracking feature, you’ll track and monitor the movement of your site’s keyword rankings. The tool also shows which search terms are within the SERP features just like the featured snippets, Google site links, or knowledge panel.

SEMrush gives you an overall landscape of your rankings by showing you ways many search terms are within the top 3, 10, 20, and 100. You can even see your ranking distributions over time.


semrush position tracking feature


Another powerful feature of SEMrush is that you simply can track your competitor’s keywords also. You can add up to 10 URLs of your competitors and track their program performance.

Plus, you’ll use SEMrush to perform keyword research, find backlink opportunities, conduct an in-depth competitor analysis, find paid keywords, track social media performance, and more.


2. Ahrefs

ahref best serp tracking tool

Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it’s also a comprehensive SEO and digital marketing platform.

With the assistance of its Rank Tracker feature, you’ll add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you would like to trace to your Ahrefs dashboard.

Ahrefs shows you a summary of your program rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

For each keyword, you’ll see their current position, search volume, total traffic they’re getting, keyword difficulty, and if the keyword is during a SERP feature just like the People also ask section.


ahrefs rank tracker feature


You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for a more in-depth competitor analysis, then we suggest using its other features.

For instance, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords, and identify content gaps.

Similarly, you can use Ahrefs for conducting a site audit, use Keyword Explorer for researching search terms for your content, and more.

Pricing: Ahrefs prices start from $99 per month.


3. MonsterInsights


monsterinsights best analytics wordpress plugin



MonsterInsights is that the best Google Analytics plugin for WordPress. It allows you to simply found out Google Analytics in WordPress and consider the info you would like right in your WordPress dashboard.

MonsterInsights helps you monitor keyword rankings inside the WordPress admin area. You can view the Search Console report back to see your site’s top 50 Google search terms and where you rank for them.

It will also show the number of clicks, impressions, click-through rate (CTR), and therefore the average position for every keyword. This helps you optimize your website and boost rankings. For instance, you’ll find content that ranks at 11 or 12th position, you’ll optimize those articles to bring them to the primary page.


monsterinsights search console report




Note: you’ll get to connect Google Search Console with Google Analytics so as to unlock these reports in MonsterInsights.
Pricing: MonsterInsights Search Console report is out there in its Plus plan, which costs $99.50 per annum.

4. SERPWatcher by Mangools


SERPWatcher by Mangools


SERPWatcher by Mangools may be a powerful SEO toolkit that permits you to simply track SERP for your business.

You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangool an honest alternative to some pricey SEO platforms.

It is a user-friendly tool and you’ll start in only a couple of minutes. Simply add your website, selecting a location you would like to trace, select the platform (desktop or mobile), then enter your keywords.

In the SERPWatcher report, you get an in-depth picture of how your website is performing in SERPs. It shows you each keyword’s ranking, change in positions, average position, best position, search volume, and estimated visitors per month.


serpwatcher serp tracking report


In addition, you’ll also view your site’s performance index, estimated visits, keyword distribution, and position flow.
SERPWatcher allows you to urge daily ranking updates through email alerts. This helps you stay on top of any changes which may occur within the SERPs and act quickly.

Pricing: SERPWatcher prices start from $29.90 per month.

5. SE Ranking

se ranking rank tracker tool


SE Ranking is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.

Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic locations and devices.

To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.


se ranking dashboard


In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a marketing plan in real-time, conduct website audits, monitor backlinks, and more.

Pricing: SE Rankings prices start from $31 per month for tracking 250 keywords.

6. Serpstat


serpstat rank tracker tool


Serpstat is that the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to research your website, conduct keyword research, find backlinks, and monitor keywords.

The tool offers a clean dashboard where you’ll control all of your settings and perform different actions. To track your search term rankings, attend the Rank Tracker option.

After that, create a replacement project, enter your website details, select your program options, and add the keywords you would like to watch.

Serpstat allows you to view the position changes of your search terms, compare them together with your competitors, group your keywords, and far more from your dashboard.


serpstat dashboard


Compared to other tools on our list, SERPStat offers more visual reports and an intuitive dashboard. You get graphs and charts that give you a birds-eye view of your reports which you can further drill down.

However, the tool is not the most beginner-friendly and it can take some time to get used to its interface and navigating through its options.


Pricing: Serpstat prices start from $69 per month.



Which is the Best SEO Rank Tracker Tool (Expert Pick)

We believe that SEMrush is the best SEO rank tracker tool in the market. It is an all-in-one SEO toolkit that’s easy to use, offers many features, and simply tracks keywords.

SEMRush is trusted by many marketing professionals, and you’ll use it for locating keywords, backlinks, analyzing your competitors, monitoring your social media campaigns, tracking paid advertising campaigns, and far more.

Our team uses SEMRush for keyword tracking for the WEhavedigitaltool site, and all of our businesses.
We hope this text helped you discover the simplest rank tracker tools for SERP tracking. You may also want to ascertain our list of the simplest WordPress plugins for business websites.

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