Your marketing strategy should be centered on helpful content.
As a forward-thinking marketer, you know that traditional marketing is losing effectiveness by the minute and that there must be a better solution.
Enter content marketing.
The goal of content marketing is to create and distribute valuable, timely, and consistent material to draw in and keep the attention of a target audience and, ultimately, to encourage profitable consumer action.
You are helping your prospects and customers solve their problems by giving them genuinely relevant and valuable content rather than promoting your goods or services.
Content marketing is used by leading brands
According to our yearly study, content marketing is used by the vast majority of marketers. In reality, it is employed by a large number of well-known companies around the globe, such as P&G, Microsoft, Cisco Systems, and John Deere. Additionally, it is created and implemented by sole proprietorships and small businesses all over the world. Why? Since it is effective.
Content marketing is good for your bottom line — and your customers
Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:
Content is the present – and future – of marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing is impossible without great content
Whatever marketing strategies you employ, content marketing should be an integral component of your workflow rather than a stand-alone strategy. Quality content is a component of all marketing strategies:
What if your target audience anticipated hearing from you? What if they spent 15, 30, or 45 minutes with it after receiving it via print, email, or website? What if they knew about it beforehand and told their friends?
If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in: